CIHA 2016 in Beijing

34th World Congress of Art History

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Participants


LUUKKANEN-HIRVIKOSKI, Teija
Corporate art collection as an intersection of values in art and values in business

Session 2 The Rank of Art

University of Jyväskylä, PhD candidate


ABSTRACT

In this paper I discuss the culture of corporate art collecting in Finland including the functions and values of art. In the context of collecting theory, I categorise corporate art collections as semi-public collections. The applied criteria for semi-public collection are based on both the accessibility of corporate art collections, and on their private funding.

 

In business the extrinsic values of art such as communicative values generally dominate over intrinsic or aesthetical values. The main findings suggest that within the context of business fine art links to the human resource management, corporate social responsibility, communications, and branding. Typical objectives of corporate collecting are to promote positive image and well-being of the personnel.

 

Based on the contents of the collections I found two main categories of corporate art: eclectic and thematic. Companies also practise a certain culture of self-censorship. Due to the context of collecting and displaying art companies tend to avoid overtly political, sexual and religious art.


LUUKKANEN-HIRVIKOSKI, Teija

Education:                      2015 Ph.D. in art history, University of Jyväskylä, Finland.

2009 JAMK University of Applied Sciences/Teacher Education College, Vocational teacher education (60 ECTS)

2000 University of Jyväskylä, Master of Arts in art history

 

Previous education:       1989 Institute of Marketing, Helsinki, Diploma in advertising

1986 Jyväskylä Business School, Vocational qualification in business and administration

 

Relevant work                  2014–15 Satakunta University of Applied Sciences/Kankaanpää Fine Art School,

experience:                      - teacher in art history (part-time 26.9-12.12.2014, 5.–27.11.2015)

2010 Stora Enso Fine Arts Foundation

                        - art consultant (project 19.4. – 31.8.2010)

2002–10 University of Jyväskylä

- 2002–10 Open University, teacher in art history (part-time),

part-time coordinator in the Dept. of Arts and Culture Studies:

- 2008–09 Mind and Matter -conference

- 2005–06 Master´s Programme in Nordic Arts and Culture Studies

2000–01 Jyväskylä Art Museum

Museum educator and researcher (substitute, projects)

 

Articles and publications:

- Yritysten taidekokoelmat Suomessa. Keräilypolitiikat, taiteen esittämisen käytännöt ja merkitykset elinkeinoelämässä. Jyväskylä Studies in Humanities 261. University of Jyväskylä, 2015. (PhD thesis)

- Kuvataidetta työpaikoilla. Kotimaisen yritystaiteen vertailua kansainvälisiin käytäntöihin. Kulttuurintutkimus 29 (2012): 4, 29–42.

- Tahdias 03. Yritykset taiteenkerääjinä. Artes Liberales/4. Jyväskylän yliopistopaino 2004.